Guest Lecturer - 21.03.07

Notes on Matt Flenders lecture from Edelman

What is PR?
A third party endorsement (get a journalist to cover your story, and appealing press release though is required!)
Build up relations with important people and give them as much information as you can. Dinners and coffee breaks are a good start...
Is all about reputation!

Audiences
Traditional media (newspapers,magazines,tv)
New media (internet)
Stakeholders (public or private sector)

define the media which is more relevant with your target group!

Media campaign on a company's profile awareness:
- UK national coverage
- Broadcast interviews
- Coverage in numerous European and worldwide press

PR in 21th Century
Things are changing through time!
- Social Responsibility
-obesity
-the environment
-New Media
-online news
-blogging
-social networking (myspace,facebook,etc)

Getting into PR
- Work Experience
- Graduate Schemes
- Necessary Skills (good writing skills, teamwork spirit, working under pressure,have general understanding of media)