- Objectives
- Different kind of audience
- Types of messages and the form will take
- Tools and activities
- Resources
- Time scale
- Evaluation
8.02.07
Communications Strategies and practices
Marketing has its own different philosophy
Emphasize in producer approach and consumer approach
The business philosophy with emphasis on the consumer satisfying and identifying the needs of the target group. This require intensive and extended research as orienting t he market.
4Ps
Placement
Price
Product
Promotion
Advertising becomes integrated with other kind of promotion /sales promotion /direct marketing /sending out mail/email/sponsorship/book covers
Promotion - product
Marketing communications
Public Relations
Messages send either through mainstream channels or underground channels /word to mouth
PR can also change a message
Work with celebrities on what to wear/what to say etc.
Also dealing with a business to business advising a company in a crisis
Register - interactivity you can send a message in many different ways -
" Would you please shut the door?"
"Would you shut the door?"
"Shut the door!"
"Are you going to shut that door?"
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