15.02.07Consider the lifestyle of the consumer
Sales promotion - communicate and setting up a relationship with markets - tries to influence people in indirect way. Interactive - two ways communication looks impersonal but it builds on personal relation
-increase sales
-change of brand
-try at least once the product
Key area of PR is research and understanding how media transmit messages to audience.
- Objectives
- The market
- Market segments
- The target
- The needs /wants/desires
- External attitude influences
- (cultural social influences -appeal on specific target group)
- The benefits
- The competition
- The strategy
- PR - Issues and information
- Business to business - influence reputation of a company
- Trade - promoting within company /product services distribute, retails
- Consumer to consumer - aiming people you want to buy the product
Corporate PR - a company that has/owns/produce variety of products and each product has its own brand and campaign strategy but as a whole have a corporate image and a different pr campaign
Cause -related PR
Marketing Mix
Product
Placement
Price
Promotion
Distribution
Tactics -review
2 comments:
merikes fores dierotoume posi sxesi exei to degree sas me ekeino pou o average anthropos theorei "media" hehe.
valle ta pano, na diavazo na matheno kai potouta giati eimai entelos asxeti:)
Kita pou telika to blog tha gini kai online guide gia intro to video production and pr. Inta jairous eftasamen a! heheh Bravo bravo keep it up. Na matheni kai i michaella hahah
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